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~person:"Gierl, Heribert"
~person:"Lee, Seonjeong"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Internet marketing"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Internet marketing
Service quality
Consumer behaviour
98
Konsumentenverhalten
97
Advertising effects
25
Werbewirkung
25
Markenimage
20
Advertising
16
Theorie
15
Theory
15
Werbung
15
Beziehungsmarketing
14
Brand management
14
Deutschland
14
Germany
14
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14
Relationship marketing
14
Emotion
10
Brand
9
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8
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Kundenzufriedenheit
8
Marketing management
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Marketingmanagement
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Hotellerie
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Decision theory
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26
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Gierl, Heribert
Lee, Seonjeong
Han, Heesup
49
Usman, Osly
46
Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Mattila, Anna S.
31
Diamantopoulos, Adamantios
29
Hollebeek, Linda D.
29
Bauer, Hans H.
25
Bang, Nguyen
24
Dwivedi, Yogesh Kumar
24
Jang, Soocheong
24
Filieri, Raffaele
22
Sreejesh, S.
22
Balaji, M. S.
21
Japutra, Arnold
21
Prentice, Catherine
21
Ghose, Anindya
20
Huber, Frank
20
Ko, Eunju
20
Guzman, Francisco
19
Park, Jungkun
19
Paul, Justin
19
Sarkar, Abhigyan
19
Ahn, Jiseon
18
Bilgihan, Anil
18
Grewal, Dhruv
18
Melewar, T. C.
18
Pelsmacker, Patrick de
18
Quach, Sara
18
Wiedmann, Klaus-Peter
18
Ekinci, Yuksel
17
Hyun, Sunghyup Sean
17
Law, Chun Hung Roberts
17
Pauwels, Koen
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Wu, Luorong
17
Dens, Nathalie
16
Hanks, Lydia
16
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Marketing : ZFP ; journal of research and management
5
Journal of business research : JBR
4
International journal of hospitality management
3
Journal of hospitality marketing & management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The service industries journal
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Der Markt : international journal of marketing
1
International journal of contemporary hospitality management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
32
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Applying expanded servicescape to the hotel industry
Lee, Seonjeong
;
Chuang, Ning-Kuang
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
4
,
pp. 771-796
Persistent link: https://www.econbiz.de/10013171233
Saved in:
5
Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.
;
Lee, Seonjeong
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
Saved in:
6
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
7
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
8
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
9
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
10
Quality of virtual reality and its impacts on behavioral intention
Lee, Minwoo
;
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012300105
Saved in:
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