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~person:"Gierl, Heribert"
~subject:"Absatz"
~subject:"Consumer behaviour"
~subject:"Lieferantenmanagement"
~type:"article"
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Absatz
Consumer behaviour
Lieferantenmanagement
Konsumentenverhalten
7
Customer service
6
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6
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4
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4
Sales promotion
4
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Gierl, Heribert
Svensson, Göran
13
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10
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9
Pullins, Ellen
9
Wieseke, Jan
9
Friend, Scott B.
8
Rajagopal
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6
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5
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
International advertising and communication : current insights and empirical findings
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
7
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1
Can a positive mood counterbalance weak arguments in personal
sales
conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-196
Persistent link: https://www.econbiz.de/10003852519
Saved in:
2
Scarcity effects on
sales
volume in retail
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10003733231
Saved in:
3
Effects of consumers' mood in a personal
sales
conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10003320809
Saved in:
4
Die Wirkung von Knappheit auf den Absatz von Produkten im Handel
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003422329
Saved in:
5
Effects of mood and argument strength on product evaluation in a personal
sales
conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
Saved in:
6
Effects of consumers' mood in a personal
sales
conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
Saved in:
7
Wie entscheidet sich der Konsument, wenn seine bevorzugten Wahlalternativen nicht verfügbar sind?: Überlegungen auf Basis der Image-Theorie
Gierl, Heribert
;
Stumpp, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
3
,
pp. 290-309
Persistent link: https://www.econbiz.de/10001630787
Saved in:
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