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~person:"Gierl, Heribert"
~subject:"Brand image"
~subject:"Einzelhandel"
~subject:"Market research"
~subject:"Service quality"
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Brand image
Einzelhandel
Market research
Service quality
Consumer behaviour
78
Konsumentenverhalten
78
Advertising effects
24
Werbewirkung
24
Theorie
15
Theory
15
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14
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14
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14
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10
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Gierl, Heribert
Han, Heesup
48
Loureiro, Sandra Maria Correia
36
Usman, Osly
36
Grewal, Dhruv
32
Phau, Ian
32
Bang, Nguyen
29
Diamantopoulos, Adamantios
27
Mattila, Anna S.
26
Gázquez-Abad, Juan Carlos
24
Paul, Justin
24
Bauer, Hans H.
23
Das, Gopal
23
Hollebeek, Linda D.
23
Rajagopal
23
Pantano, Eleonora
22
Sreejesh, S.
22
Jang, Soocheong
21
Japutra, Arnold
21
Khare, Arpita
21
Melewar, T. C.
21
Park, Jungkun
21
Prentice, Catherine
21
Schramm-Klein, Hanna
21
Swoboda, Bernhard
21
Balaji, M. S.
20
Martínez-López, Francisco J.
20
Sarkar, Abhigyan
20
Huber, Frank
19
Wiedmann, Klaus-Peter
19
Guzman, Francisco
18
Klaus, Philipp
18
Wong, IpKin Anthony
18
Chintagunta, Pradeep K.
17
Dwivedi, Yogesh Kumar
17
Gijsbrechts, Els
17
Hyun, Sunghyup Sean
17
Johnson, Lester W.
17
Sands, Sean
17
Bilgihan, Anil
16
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Marketing : ZFP ; journal of research and management
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Der Markt : international journal of marketing
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
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ECONIS (ZBW)
17
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
3
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
6
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
9
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
10
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
Saved in:
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