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~person:"Gierl, Heribert"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: subject_exact:"Markenware"
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Brand
11
Markenartikel
11
Advertising effects
7
Consumer behaviour
7
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7
Werbewirkung
7
Brand image
6
Markenimage
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4
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Article in journal
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Dissertation u.a. Prüfungsschriften
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11
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Gierl, Heribert
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Sattler, Henrik
14
Bang, Nguyen
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
De Chernatony, Leslie
11
Veloutsou, Cleopatra
11
Baumgarth, Carsten
10
Christodoulides, George
10
Ekinci, Yuksel
10
Esch, Franz-Rudolf
10
Johnson, Lester W.
10
Merrilees, Bill
10
Rahman, Zillur
10
Roper, Stuart
10
Trinh, Giang
10
Brodie, Roderick J.
9
Burmann, Christoph
9
Foroudi, Pantea
9
Han, Heesup
9
Herrmann, Andreas
9
Kumar, Vikas
9
Paul, Justin
9
Pitt, Leyland F.
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Valette-Florence, Pierre
9
Zarantonello, Lia
9
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Marketing : ZFP ; journal of research and management
3
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
11
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
5
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
6
Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
Saved in:
7
Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003391488
Saved in:
8
Kurzfristige Imagetransfereffekte durch Werbung mit Prominenten auf ein ausgewähltes Imagemerkmal
Gierl, Heribert
;
Koncz, Julia
- In:
Die Unternehmung : Swiss journal of business research …
59
(
2005
)
1
,
pp. 55-77
Persistent link: https://www.econbiz.de/10002603916
Saved in:
9
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
10
Markenpersönlichkeit und Kundenbindung
Gierl, Heribert
;
Bitz, Robert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10002129687
Saved in:
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