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~person:"Gil Saura, Irene"
~person:"Glynn, Mark S."
~subject:"Aufsatzsammlung"
~subject:"Value creation"
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Aufsatzsammlung
Value creation
B-to-B-Marketing
10
Business-to-business marketing
10
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
4
Brand image
4
Business-to-Business-Marketing
4
Markenimage
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Brand management
2
Customer satisfaction
2
Information technology
2
Informationstechnik
2
Kundenzufriedenheit
2
Markenführung
2
relationship value
2
Attitude and long-term orientation
1
B2B
1
B2B relations
1
Brand value chain
1
Business-to-business
1
Business-to-business brands
1
Confidence
1
Customer integration
1
Dienstleistungsqualität
1
E-commerce
1
Economic satisfaction
1
Einzelhandel
1
Electronic Commerce
1
Empirical research
1
Kundenintegration
1
Markenpolitik
1
Marketing management
1
Marketingmanagement
1
Performance measurement
1
Performance-Messung
1
Relationship benefits
1
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Aufsatz in Zeitschrift
2
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1
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English
5
Author
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Gil Saura, Irene
Glynn, Mark S.
Kleinaltenkamp, Michael
9
Keränen, Joona
5
Jacob, Frank
4
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Plinke, Wulff
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Boha, Julian
2
Bonamigo, Andrei
2
Bonnemeier, Sebastian
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Confente, Ilenia
2
Corsaro, Daniela
2
Eggert, Andreas
2
Ehret, Michael
2
Elgeti, Laura
2
Fließ, Sabine
2
Frow, Pennie
2
Gaubinger, Kurt
2
Günther, Armin
2
Haase, Michaela
2
He, Jiaxun
2
Hilton, Toni
2
Hohenschwert, Lena
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Kindermann, Harald
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopes, Ana Carolina Custódio
2
Lopez, Jose
2
Narus, James A.
2
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Advances in business marketing and purchasing
2
Business-to-business marketing management : strategies, cases and solutions
1
Journal of industrial and business economics
1
The journal of business & industrial marketing
1
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All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
2
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
3
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
4
Business-to-business
marketing management
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
18
(
2012
)
Persistent link: https://www.econbiz.de/10009527888
Saved in:
5
Business-to-business
brand management : theory, research and executive case study exercises
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
15
(
2009
)
Persistent link: https://www.econbiz.de/10004939511
Saved in:
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