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~person:"Gil Saura, Irene"
~person:"Hippner, Hajo"
~person:"Smith, Alan D."
~person:"Svensson, Göran"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
133
Lieferantenmanagement
79
Supplier relationship management
79
Customer satisfaction
53
Kundenzufriedenheit
53
USA
49
United States
49
Consumer behaviour
48
Konsumentenverhalten
47
Lieferkette
46
Supply chain
46
Corporate social responsibility
39
Corporate Social Responsibility
38
Dienstleistungsqualität
32
Service quality
32
Sustainability
31
Nachhaltigkeit
30
Confidence
29
Einzelhandel
29
Retail trade
29
Vertrauen
29
Business ethics
28
Strategic management
28
Strategisches Management
28
Unternehmensethik
28
Environmental management
27
Umweltmanagement
27
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26
Business-to-business marketing
26
Nachhaltige Entwicklung
26
Sustainable development
26
Theorie
24
Theory
24
Spain
21
Spanien
21
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20
Qualitätsmanagement
20
CRM
18
Computer-assisted marketing
18
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123
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6
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English
101
German
32
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Gil Saura, Irene
Hippner, Hajo
Smith, Alan D.
Svensson, Göran
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Published in...
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International journal of business information systems : IJBIS
6
International journal of services and operations management
6
The journal of business & industrial marketing
6
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
5
International journal of procurement management
5
International journal of business innovation and research
4
Journal of business-to-business marketing
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
International journal of business excellence
3
International journal of electronic finance : IJEF
3
The journal of brand management : an international journal
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
International journal of business excellence : IJBEX
2
International journal of hospitality management
2
International journal of logistics systems and management
2
International journal of process management and benchmarking : IJPMB
2
Journal of hospitality marketing & management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
Marketing intelligence & planning
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
African journal of economic and management studies : AJEMS
1
Analytische Informationssysteme : Business Intelligence-Technologien und -Anwendungen
1
Analytische Informationssysteme : Business-Intelligence-Technologien und -Anwendungen ; mit 13 Tabellen
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
European business review
1
European retail research
1
Health marketing quarterly
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Interaktionen im Dienstleistungsbereich
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
133
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1
Customer relationship
management
: a look at incentive programmes and their usefulness in selected service firms
Smith, Alan D.
- In:
International journal of business innovation and research
3
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003808784
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
Komponenten und Potenziale eines analytischen Customer Relationship
Management
Hippner, Hajo
- In:
Analytische Informationssysteme : Business …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10003940856
Saved in:
4
Komponenten und Potenziale eines analytischen Customer Relationship
Management
Hippner, Hajo
- In:
Analytische Informationssysteme : …
,
(pp. 361-384)
.
2006
Persistent link: https://www.econbiz.de/10003298221
Saved in:
5
Customer relationship
management
and the impact of e-coupons on B2C retail markets
Smith, Alan D.
;
Shock, James R.
;
Beaves, Robert
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
Saved in:
6
Customer Relationship
Management
Hippner, Hajo
;
Martin, Stephan
;
Wilde, Klaus D.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
30
(
2001
)
8
,
pp. 417-422
Persistent link: https://www.econbiz.de/10001605069
Saved in:
7
Transformation of CRM and supply chain
management
techniques in a new venture
Ditizio, Amber A.
;
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 96-114)
.
2017
Persistent link: https://www.econbiz.de/10011568345
Saved in:
8
Data Mining im CRM
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Effektives Customer Relationship Management : …
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011599168
Saved in:
9
Search engine marketing and customer relationship
management
within a social media environment
Smith, Alan D.
- In:
International journal of business information systems : …
22
(
2016
)
2
,
pp. 181-210
Persistent link: https://www.econbiz.de/10011610178
Saved in:
10
Special issue: Customer relationship
management
and information technology applications
Smith, Alan D.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953211
Saved in:
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