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~person:"Gil Saura, Irene"
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Gil Saura, Irene
Ringle, Christian M.
63
Sarstedt, Marko
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Hair, Joseph F.
29
Wirtz, Bernd W.
26
Hildebrandt, Lutz
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Temme, Dirk
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Fongsuwan, Wanno
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Henseler, Jörg
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Bijwaard, Govert
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Canova, Fabio
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Nijkamp, Peter
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Assaker, Guy
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Eberl, Markus
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Veenman, Justus
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Gunasekaran, Angappa
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Huber, Frank
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Neuts, Bart
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Prybutok, Victor
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Angrist, Joshua D.
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Diamantopoulos, Adamantios
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Fatima, Johra Kayeser
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Göttel, Vincent
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Hallak, Rob
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Heckman, James J.
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Nurul Fadly Habidin
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Pischke, Jörn-Steffen
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Schilke, Oliver
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Bauer, Hans H.
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Hazen, Benjamin T.
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Pesaran, M. Hashem
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Roy, Subhadip
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Thurasamy Ramayah
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Al-Refaie, Abbas
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Daiser, Peter
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Dickason Koekemoer, Zandri
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Dubey, Rameshwar
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Gudergan, Siegfried
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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The service industries journal
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ECONIS (ZBW)
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
3
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
4
Logistics service quality and buyer-customer relationships : the moderating role of technology in B2B and B2C contexts
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
The service industries journal
31
(
2011
)
7/8
,
pp. 1109-1123
Persistent link: https://www.econbiz.de/10009154411
Saved in:
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