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~person:"Glynn, Mark S."
~person:"Julkunen, Saara"
~subject:"Selling"
~subject:"Value creation"
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Selling
Value creation
B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
6
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6
Business-to-Business-Marketing
4
Betriebliche Wertschöpfung
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Glynn, Mark S.
Julkunen, Saara
Svensson, Göran
12
Keränen, Joona
9
Terho, Harri
9
Parvinen, Petri
7
Rangarajan, Deva
7
Rodríguez, Rocío
7
Adamson, Brent
6
Agnihotri, Raj
6
Høgevold, Nils M.
6
Schmitz, Christian
6
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5
Høgevold, Nils
5
Johnson, Jeff S.
5
Kleinaltenkamp, Michael
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Alavi, Sascha
4
Borgh, Michel van der
4
Dingus, Rebecca
4
Friend, Scott B.
4
Hinterhuber, Andreas
4
Itani, Omar S.
4
Koponen, Jonna
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Rodriguez, Michael
4
Salonen, Anna
4
Ulaga, Wolfgang
4
Anderson, James C.
3
Andersson, Per
3
Bush, Alan J.
3
Dixon, Matthew
3
Echchakoui, Saïd
3
Grewal, Rajdeep
3
Grönroos, Christian
3
Habel, Johannes
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Homburg, Christian
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Business-to-business marketing management : strategies, cases and solutions
1
Nordic journal of business : NJB
1
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ECONIS (ZBW)
4
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1
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
Saved in:
3
business
to
business
Koponen, Jonna
;
Julkunen, Saara
;
Asai, Akiko
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
Saved in:
4
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
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