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~person:"Glynn, Mark S."
~person:"Sö, Albrecht"
~person:"Werani, Thomas"
~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Business-to-Business-Marketing
13
B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
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4
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Glynn, Mark S.
Sö, Albrecht
Werani, Thomas
Kleinaltenkamp, Michael
4
Gaubinger, Kurt
2
Kindermann, Harald
2
Plinke, Wulff
2
Baaken, Thomas
1
Backhaus, Klaus
1
Geiger, Ingmar
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Grewal, Rajdeep
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Homburg, Christian
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Hult, Gert Tomas M.
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Jacob, Frank
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Lilien, Gary L.
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Rosenbloom, Bert
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Advances in business marketing and purchasing
2
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USB Cologne (EcoSocSci)
5
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1
Markt- und Produktmanagement : Die Instrumente des
Business-to-Business
-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
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2
Praxisorientiertes
Business-to-Business
-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
-
2006
Persistent link: https://www.econbiz.de/10004920207
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3
Praxisorientiertes
Business-to-Business
-Marketing : Grundlagen und Fallstudien aus Unternehmen ; [Bachelor geeignet!]
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004887616
Saved in:
4
Business-to-business
marketing management
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
18
(
2012
)
Persistent link: https://www.econbiz.de/10009527888
Saved in:
5
Business-to-business
brand management : theory, research and executive case study exercises
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
15
(
2009
)
Persistent link: https://www.econbiz.de/10004939511
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