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~person:"Glynn, Mark S."
~person:"Werani, Thomas"
~subject:"Aufsatzsammlung"
~subject:"Business-to-business marketing"
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Aufsatzsammlung
Business-to-business marketing
Business-to-Business-Marketing
12
B-to-B-Marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
3
Brand image
3
Deutschland
3
Germany
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Beschaffung
2
Controlling
2
Kundenbindung
2
Management control
2
Marketingstrategie
2
Metaanalyse
2
Procurement
2
Theorie
2
Theory
2
Wertorientiertes Management
2
Beschaffungsmarketing
1
Betriebliche Wertschöpfung
1
Brand management
1
Brand value chain
1
Brands
1
Business model
1
Business model configuration
1
Business model innovation
1
Business model transformation
1
Business-to-business brands
1
Business‐to‐business marketing
1
Buyer‐seller relationships
1
Economics
1
Empirical research
1
Geschäftsmodell
1
Markenführung
1
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2
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Book / Working Paper
7
Article
4
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Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
8
German
2
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1
Author
All
Glynn, Mark S.
Werani, Thomas
Kleinaltenkamp, Michael
51
Backhaus, Klaus
35
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Grewal, Rajdeep
15
Hinterhuber, Andreas
15
Jacob, Frank
15
Lilien, Gary L.
15
Ulaga, Wolfgang
15
Keränen, Joona
14
Brennan, Ross
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Plinke, Wulff
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Kumar, V.
11
Pepels, Werner
11
Rangarajan, Deva
11
Sridhar, Shrihari
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Snehota, Ivan
10
Woodside, Arch G.
10
Zolkiewski, Judy
10
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Published in...
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Advances in business marketing and purchasing
4
Business-to-business marketing management : strategies, cases and solutions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Kohlhammer Edition Marketing
1
Source
All
ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
4
Showing
1
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10
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11
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1
How should successful business models be configured? : results from an empirical study in
business-to-business
markets and implications for the change of business models
Werani, Thomas
;
Freiseisen, Bernhard
; …
- In:
Journal of business economics : JBE
86
(
2016
)
6
,
pp. 579-609
Persistent link: https://www.econbiz.de/10011667141
Saved in:
2
Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S.
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 666-675
Persistent link: https://www.econbiz.de/10009528785
Saved in:
3
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
4
Business-to-business
marketing management : strategies, cases and solutions
Glynn, Mark S.
(
ed.
)
-
2012
-
1st ed.
Persistent link: https://www.econbiz.de/10009534272
Saved in:
5
Business-to-Business
-Marketing : ein wertbasierter Ansatz
Werani, Thomas
-
2012
Persistent link: https://www.econbiz.de/10009566666
Saved in:
6
Business-to-business
marketing management : strategies, cases, and solutions
Glynn, Mark S.
(
ed.
)
-
2012
-
1st ed.
This book provides knowledge and skill-building training exercises in managing marketing decisions in
business-to-business
…
Persistent link: https://www.econbiz.de/10012050032
Saved in:
7
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
8
Praxisorientiertes
Business-to-Business
-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
-
2006
Persistent link: https://www.econbiz.de/10004920207
Saved in:
9
Praxisorientiertes
Business-to-Business
-Marketing : Grundlagen und Fallstudien aus Unternehmen ; [Bachelor geeignet!]
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004887616
Saved in:
10
Business-to-business
marketing management
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
18
(
2012
)
Persistent link: https://www.econbiz.de/10009527888
Saved in:
1
2
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