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~person:"Glynn, Mark S."
~subject:"Consumer brand engagement"
~subject:"Marketing management"
~subject:"Social Web"
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Consumer brand engagement
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Glynn, Mark S.
Loureiro, Sandra Maria Correia
11
Melewar, T. C.
8
Schivinski, Bruno
8
Hollebeek, Linda D.
7
Keller, Kevin Lane
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Becker, Kip
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De Chernatony, Leslie
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Eisend, Martin
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Foroudi, Pantea
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Private label personality : applying brand personality to private label brands
Glynn, Mark S.
;
Widjaja, Tiza
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
Saved in:
2
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
3
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
4
Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.
;
Chen, Shaoshan
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
Saved in:
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