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~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Kowalkowski, Christian"
~person:"Schmitz, Christian"
~subject:"Business-to-business marketing"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Search: subject:"B-to-B-Marketing"
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Business-to-business marketing
Lieferantenmanagement
Marketingmanagement
B-to-B-Marketing
46
Supplier relationship management
21
Beziehungsmarketing
17
Relationship marketing
17
Bundling strategy
15
Leistungsbündel
15
Business-to-Business-Marketing
11
Salespeople
10
Verkaufspersonal
10
Investitionsgütermarketing
8
Business services
7
Selling
7
Verkauf
7
Deutschland
6
Germany
6
Unternehmensdienstleistung
6
Direktmarketing
5
E-commerce
5
Electronic Commerce
5
Kundenorientierung
5
Marketing management
5
B2B
4
Betriebliche Wertschöpfung
4
Consumer behaviour
4
Customer integration
4
Dienstleistungssektor
4
Industrie
4
Konsumentenverhalten
4
Kundenintegration
4
Kundenmanagement
4
Manufacturing industries
4
Service industry
4
Theorie
4
Theory
4
Value creation
4
Beschaffung
3
Dienstleistung
3
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15
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6
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Article
32
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17
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29
Aufsatz in Zeitschrift
29
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5
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4
Book section
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Collection of articles of several authors
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1
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1
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Language
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English
35
German
14
Undetermined
1
Author
All
Godefroid, Peter
Jacob, Frank
Kowalkowski, Christian
Schmitz, Christian
Kleinaltenkamp, Michael
53
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Keränen, Joona
14
Lilien, Gary L.
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Pförtsch, Waldemar A.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
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Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Modernes Marketing für Studium und Praxis
3
Journal of business-to-business marketing
2
Journal of marketing
2
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
ESCP-EAP working paper
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
International journal of business environment : IJBE
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : JBM
1
Journal of personal selling & sales management
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Linköping studies in science and technology
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Schriften zu Dialogmarketing 'revisited'
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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Source
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ECONIS (ZBW)
48
USB Cologne (EcoSocSci)
1
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49
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
3
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
4
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
5
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
6
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
7
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
8
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
9
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
10
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
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