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~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Schmitz, Christian"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Search: subject:"B-to-B-Marketing"
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Beziehungsmarketing
Germany
B-to-B-Marketing
14
Business-to-business marketing
14
Salespeople
8
Verkaufspersonal
8
Lieferantenmanagement
7
Supplier relationship management
7
Selling
6
Verkauf
6
Bundling strategy
5
Leistungsbündel
5
Relationship marketing
5
business-to-business marketing
3
Beschaffung
2
Betriebliche Wertschöpfung
2
Consumer behaviour
2
Deutschland
2
Dienstleistungsmarketing
2
E-commerce
2
Electronic Commerce
2
Konsumentenverhalten
2
Marketing theory
2
Marketingtheorie
2
Personal selling
2
Procurement
2
Sales management
2
Services marketing
2
Value creation
2
sales management
2
00.09.1995
1
Arbeitszufriedenheit
1
B2B
1
Business markets
1
Business services
1
Confidence
1
Country-of-origin
1
Cross-national invariance
1
Customer integration
1
Customer orientation
1
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Undetermined
3
Free
1
Type of publication
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Article
5
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Conference proceedings
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Konferenzschrift
2
Arbeitspapier
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Hochschulschrift
1
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1
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1
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1
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1
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Language
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English
4
German
2
Author
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Godefroid, Peter
Jacob, Frank
Schmitz, Christian
Svensson, Göran
11
Kowalkowski, Christian
7
Terho, Harri
7
Keränen, Joona
6
Naudé, Peter
6
Casidy, Riza
5
Itani, Omar S.
5
Schwepker, Charles H. <Jr.>
5
Andersen, Poul Houman
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Homburg, Christian
4
Jalkala, Anne
4
La Rocca, Antonella
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulaga, Wolfgang
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Barry, James M.
3
Brennan, Ross
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Grewal, Dhruv
3
Grewal, Rajdeep
3
Guo, Chiquan
3
Huang, Ying
3
Høgevold, Nils
3
Høgevold, Nils M.
3
Ivens, Björn Sven
3
Kalra, Ashish
3
Karjaluoto, Heikki
3
Kleinaltenkamp, Michael
3
Krafft, Manfred
3
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Source
All
ECONIS (ZBW)
6
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1
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
2
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
3
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
4
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
5
"Vertriebsorganisation eines Lösungsanbieters im Investitionsgütergeschäft - Heidelberg Deutschland"
Walz, Dietmar
;
Schmitz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 4-5
Persistent link: https://www.econbiz.de/10003719218
Saved in:
6
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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