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~person:"Goldenberg, Jacob"
~person:"Kirby, Julia"
~person:"Mazursky, David"
~subject:"Advertising"
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Goldenberg, Jacob
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of advertising : official publication of the American Academy of Advertising
1
The Sage handbook of advertising
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ECONIS (ZBW)
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Kampagnen mit Wow-Effekt
Kirby, Julia
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 49-55
Persistent link: https://www.econbiz.de/10009722355
Saved in:
2
Creative that cracks the code
Kirby, Julia
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 86-89
Persistent link: https://www.econbiz.de/10009724076
Saved in:
3
Cracking the ad code
Goldenberg, Jacob
;
Levav, Amnon
;
Mazursky, David
; …
-
2009
Persistent link: https://www.econbiz.de/10003779325
Saved in:
4
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
5
Advertising creativity : balancing surprise and regulatory
Goldenberg, Jacob
;
Mazursky, David
- In:
The Sage handbook of advertising
,
(pp. 283-298)
.
2007
Persistent link: https://www.econbiz.de/10003570496
Saved in:
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