When deep structures surface : design structures that can repeatedly surprise
Jacob Goldenberg and David Mazursky
| Year of publication: |
2008
|
|---|---|
| Authors: | Goldenberg, Jacob ; Mazursky, David |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 4, p. 21-34
|
| Subject: | Werbung | Advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Wahrnehmung | Perception |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003808073