Cracking the ad code
Jacob Goldenberg; Amnon Levav; David Mazursky; Sorin Solomin
| Year of publication: |
2009
|
|---|---|
| Authors: | Goldenberg, Jacob ; Levav, Amnon ; Mazursky, David ; Solomin, Sorin |
| Publisher: |
Cambridge [u.a.] : Cambridge Univ. Pr. |
| Subject: | Werbung | Advertising | Kreativität | Creativity |
| Description of contents: | Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | X, 168 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | Unification -- Activation -- Metaphor -- Subtraction -- Extreme consequence -- Absurd alternative -- Inversion -- Extreme effort -- Attribute-value mapping. 0903 |
| ISBN: | 978-0-521-85905-9 ; 978-0-521-67597-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003779325