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~person:"Gordon, Ross"
~subject:"Australia"
~subject:"Social marketing"
~type_genre:"Aufsatz im Buch"
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Critical marketing : defining the field
1
The Routledge companion to nonprofit marketing
1
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ECONIS (ZBW)
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Critical issues in social marketing : a review and research agenda
Gordon, Ross
;
McDermott, Laura
;
Hastings, Gerard
- In:
The Routledge companion to nonprofit marketing
,
(pp. 333-346)
.
2008
Persistent link: https://www.econbiz.de/10003592652
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The critical role of social marketing
Gordon, Ross
;
Hastings, Gerard
;
McDermott, Laura
; …
- In:
Critical marketing : defining the field
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003534551
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