The critical role of social marketing
Year of publication: |
2007
|
---|---|
Authors: | Gordon, Ross ; Hastings, Gerard ; McDermott, Laura ; Siquier, Pierre |
Published in: |
Critical marketing : defining the field. - Amsterdam [u.a.] : Butterworth-Heinemann, ISBN 0-7506-8066-0. - 2007, p. 159-177
|
Subject: | Social Marketing | Social marketing | Marketingtheorie | Marketing theory | EU-Staaten | EU countries |
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