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~person:"Gounaris, Spiros"
~subject:"Erfolgsfaktor"
~subject:"Relationship marketing"
~subject:"Strategic management"
~subject:"Verkaufspersonal"
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Key account management
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Gounaris, Spiros
Ryals, Lynette J.
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Sieck, Hartmut
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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Linking key account management practices to performance outcomes
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 22-34
Persistent link: https://www.econbiz.de/10010530584
Saved in:
2
Relational key account management : building key account management effectiveness through structural reformations and relationship management skills
Gounaris, Spiros
;
Tzempelikos, Nektarios
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1110-1123
Persistent link: https://www.econbiz.de/10010439600
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