Relational key account management : building key account management effectiveness through structural reformations and relationship management skills
Year of publication: |
2014
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Authors: | Gounaris, Spiros ; Tzempelikos, Nektarios |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 7, p. 1110-1123
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Subject: | Key account management | Organisational structure | Relationship quality | Relationship marketing | Empirical | Key-Account-Management | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management |
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