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~person:"Grönroos, Christian"
~person:"Mullins, John W."
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
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Innovation
Marketingtheorie
Marketingmanagement
24
Marketing management
23
Marketing theory
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8
Relationship marketing
8
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7
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6
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6
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Grönroos, Christian
Mullins, John W.
Kotler, Philip
26
Homburg, Christian
15
Keller, Kevin Lane
15
Sheth, Jagdish N.
14
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
O'Cass, Aron
7
Stern, Scott
7
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7
Trajtenberg, Manuel
7
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7
Di Benedetto, C. Anthony
6
Hult, G. Tomas M.
6
Kumar, V.
6
Zhang, Jing
6
Aghazadeh, Hashem
5
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Cannon, Joseph P.
5
Helm, Roland
5
Herstatt, Cornelius
5
Pilarczyk, Bogna
5
Saran, Anshu
5
Baker, Stephen
4
Brem, Alexander
4
Bruhn, Manfred
4
Droge, Cornelia
4
Foroudi, Pantea
4
Freiling, Jörg
4
Hultink, Erik J.
4
Jaworski, Bernard J.
4
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Svenska Handelshögskolan <Helsinki>
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ECONIS (ZBW)
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1
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
2
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2014
-
8th ed
Persistent link: https://www.econbiz.de/10009718795
Saved in:
3
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed
Persistent link: https://www.econbiz.de/10009517183
Saved in:
4
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
5
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
6
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2011
-
7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
Saved in:
7
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
8
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003598560
Saved in:
9
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
10
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
Saved in:
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