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~person:"Grönroos, Christian"
~source:"econis"
~subject:"Communicating value"
~subject:"Innovation"
~subject:"Marketingtheorie"
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Communicating value
Innovation
Marketingtheorie
Marketingmanagement
16
Marketing management
15
Beziehungsmarketing
8
Relationship marketing
8
Marketing theory
5
Marketing
4
Communication
3
Kommunikation
3
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2
Dienstleistungsmarketing
2
Management
2
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2
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Werbeplanung
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2010
1
Advertising
1
Betriebliche Wertschöpfung
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Communication-in-use
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Customer resource integration
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Customer value
1
Customer-dominant logic
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Customer-integrated marketing communication
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Dienstleistung
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Evidence-based marketing management
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Knowledge management
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Lieferantenmanagement
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English
6
Author
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Grönroos, Christian
Kotler, Philip
26
Homburg, Christian
15
Keller, Kevin Lane
15
Sheth, Jagdish N.
14
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
O'Cass, Aron
7
Stern, Scott
7
Tadajewski, Mark
7
Trajtenberg, Manuel
7
Wensley, Robin
7
Di Benedetto, C. Anthony
6
Hult, G. Tomas M.
6
Kumar, V.
6
Mullins, John W.
6
Zhang, Jing
6
Aghazadeh, Hashem
5
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Cannon, Joseph P.
5
Helm, Roland
5
Herstatt, Cornelius
5
Pilarczyk, Bogna
5
Saran, Anshu
5
Baker, Stephen
4
Brem, Alexander
4
Bruhn, Manfred
4
Droge, Cornelia
4
Foroudi, Pantea
4
Freiling, Jörg
4
Hultink, Erik J.
4
Jaworski, Bernard J.
4
Kjellberg, Hans
4
Kohlbacher, Florian
4
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Svenska Handelshögskolan <Helsinki>
1
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Journal of service management
2
Meddelanden från Svenska Handelshögskolan
2
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
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ECONIS (ZBW)
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
2
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
3
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
4
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
5
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
6
The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10000126349
Saved in:
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