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~person:"Grönroos, Christian"
~subject:"Customer-dominant logic"
~subject:"Market research"
~subject:"Marketing theory"
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Customer-dominant logic
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15
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8
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Grönroos, Christian
Kotler, Philip
25
Sheth, Jagdish N.
15
Keller, Kevin Lane
14
Homburg, Christian
13
Kumar, V.
9
Kuß, Alfred
9
Perreault, William D.
9
Kleinaltenkamp, Michael
8
McCarthy, Edmund Jerome
8
Tadajewski, Mark
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Wensley, Robin
7
Albers, Sönke
6
Hawkins, Del I.
6
Mullins, John W.
6
Peter, Jerome Paul
6
Aghazadeh, Hashem
5
Bieger, Thomas
5
Cannon, Joseph P.
5
Di Benedetto, C. Anthony
5
Donnelly, James H.
5
Ferrell, Odies C.
5
Herrmann, Andreas
5
Jaworski, Bernard J.
5
Lehmann, Donald R.
5
Mothersbaugh, David L.
5
Peñaloza, Lisa
5
Pilarczyk, Bogna
5
Scharf, Andreas
5
Schubert, Bernd
5
Baier, Daniel
4
Baker, Stephen
4
Bauer, Hans H.
4
Boyd, Harper W.
4
Diamantopoulos, Adamantios
4
Dibb, Sally
4
Eisend, Martin
4
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Svenska Handelshögskolan <Helsinki>
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European journal of marketing : EJM
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ECONIS (ZBW)
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1
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
2
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
3
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
4
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
5
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
6
The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10000126349
Saved in:
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