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~person:"Grönroos, Christian"
~subject:"Supplier relationship management"
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Supplier relationship management
Marketing
9
Beziehungsmarketing
5
Relationship marketing
5
Marketing management
3
Marketingmanagement
3
Dienstleistung
2
Dienstleistungsmarketing
2
Lieferantenmanagement
2
Marketing theory
2
Marketingtheorie
2
Services marketing
2
Absatz
1
Betriebliche Wertschöpfung
1
Boardroom
1
Centre for Relationship Marketing and Service Management “CERS”
1
Decision
1
Dienstleistungsmanagement
1
Entscheidung
1
Führungskräfte
1
Industrial goods
1
Industrie
1
Industriegüter
1
Management
1
Managerial decision making
1
Managers
1
Marketing mindset
1
Marketing's managerial relevance
1
Mental model
1
Nordic School of Marketing Thought
1
Service management
1
Service marketing
1
Services
1
USA
1
Uniquitous marketing
1
United States
1
Value creation
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English
2
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Grönroos, Christian
Backhaus, Klaus
6
Belleflamme, Paul
5
Koppelmann, Udo
5
Peitz, Martin
5
Alexander, Ralph S.
4
Cross, James S.
4
Egan, John
4
Sheth, Jagdish N.
4
Tanner, John F.
4
Bauer, Hans H.
3
Hill, Richard M.
3
Wengler, Stefan
3
Andersen, Poul Houman
2
Backhaus, Christof
2
Barclay, Donald W.
2
Brennan, Ross
2
Chisnall, Peter M.
2
Deckow, Frauke
2
Deutscher, Terry H.
2
Di Benedetto, C. Anthony
2
Dwyer, F. R.
2
Dwyer, F. Robert
2
Fröhlich, Elisabeth
2
Geersbro, Jens
2
Grandinetti, Roberto
2
Homburg, Christian
2
Honeycutt, Earl D.
2
Hutt, Michael D.
2
Kragh, Hanne
2
Kunchamwar, Dinesh
2
Lasotta, Kristina
2
Lee, In
2
Lichtenthal, J. David
2
Lim, Weng Marc
2
Lindgreen, Adam
2
Malhotra, Naresh K.
2
Marks, Robert E.
2
Mattsson, Lars-Gunnar
2
Midgley, David F.
2
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Meddelanden från Svenska Handelshögskolan
1
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ECONIS (ZBW)
2
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1
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
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2
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
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