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~person:"Grönroos, Christian"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Beziehungsmarketing
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Relationship marketing
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Grönroos, Christian
Bruhn, Manfred
10
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7
Meffert, Heribert
7
Smith, Alan D.
6
Hollensen, Svend
5
Piller, Frank T.
5
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4
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Verona, Gianmario
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Öberg, Christina
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Ahlert, Martin
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Alt, Rainer
2
Baglieri, Enzo
2
Baxmann, Ulf G.
2
Belz, Christian
2
Betts-Outland, Harriette
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Bjerre, Mogens
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Bock, Andreas H.
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Braekler, Michael
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Brennan, Ross
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Corporate brand and corporate reputation
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Major theoretical debates and contemporary issues in marketing theory
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
4
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
2
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
3
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
Saved in:
4
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
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