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~person:"Graça, Sandra S."
~person:"Kumar, V."
~person:"Rodriguez, Michael"
~subject:"Relationship marketing"
~subject:"Simulation"
~subject:"industrial marketing"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Simulation
industrial marketing
B-to-B-Marketing
21
Business-to-business marketing
21
Beziehungsmarketing
12
Lieferantenmanagement
7
Supplier relationship management
7
Customer value
4
Kundenwert
4
Selling
4
Verkauf
4
Welt
4
World
4
Salespeople
3
Social Web
3
Social web
3
Verkaufspersonal
3
Brand management
2
Emerging economies
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Sales
2
Schwellenländer
2
USA
2
United States
2
business marketing
2
Absatz
1
Allocation
1
Allokation
1
Asia
1
Asien
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Berufsbildung
1
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6
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Article
12
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1
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10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
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2
Festschrift
1
Language
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English
13
Author
All
Graça, Sandra S.
Kumar, V.
Rodriguez, Michael
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Keränen, Joona
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Akrout, Houcine
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Ivens, Björn Sven
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Falkenreck, Christine
3
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Published in...
All
Journal of business-to-business marketing
3
The journal of personal selling & sales management : JPSSM
2
Emerging markets and the future of the BRIC nations
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Legends in marketing
1
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ECONIS (ZBW)
13
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1
Examining institutional effects on B2B relationships through the lens of transitioning economies
Barry, James M.
;
Graça, Sandra S.
;
Kharé, Virginie Pioche
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 221-234
Persistent link: https://www.econbiz.de/10012501920
Saved in:
2
Managing the next generation of sales, Gen Z/Millennial cusp : an exploration of grit, entrepreneurship, and loyalty
Rodriguez, Michael
;
Boyer, Stefanie
;
Fleming, David
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012196263
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
Saved in:
5
B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.
;
Barry, James M.
;
Doney, Patricia M.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
Saved in:
6
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
7
Forging global B2B relationships through effective communication
Graça, Sandra S.
- In:
Emerging markets and the future of the BRIC nations
,
(pp. 127-142)
.
2015
Persistent link: https://www.econbiz.de/10011391634
Saved in:
8
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
9
Social media's influence on business-to-business sales performance
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 365-378
Persistent link: https://www.econbiz.de/10009580909
Saved in:
10
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
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