Examining institutional effects on B2B relationships through the lens of transitioning economies
Year of publication: |
2021
|
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Authors: | Barry, James M. ; Graça, Sandra S. ; Kharé, Virginie Pioche ; Yurova, Yuliya V. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 221-234
|
Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
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