//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grabner-Kräuter, Sonja"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Confidence
2
Customer integration
2
Decision under uncertainty
2
E-commerce
2
Electronic Commerce
2
Entscheidung unter Unsicherheit
2
Internet marketing
2
Kundenintegration
2
Online-Marketing
2
Social Web
2
Social web
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Brand
1
Brand image
1
Brand management
1
Business ethics
1
CEB
1
Communication
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer engagement behavior
1
Data protection
1
Datenschutz
1
Diagnosticity
1
Erfolgsfaktor
1
Facebook
1
Gastgewerbe
1
Hospitality industry
1
Hotel industry
1
Hotellerie
1
Individualism
1
Individualismus
1
Kommunikation
1
Lebensqualität
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz im Buch
4
Aufsatz in Zeitschrift
4
Book section
4
Language
All
English
6
German
2
Author
All
Grabner-Kräuter, Sonja
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
81
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
54
Bauer, Hans H.
52
Hollebeek, Linda D.
51
Smith, Alan D.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Schüller, Anne M.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
more ...
less ...
Published in...
All
Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
Electronic markets : the international journal on networked business
1
International journal of networking and virtual organisations : IJNVO
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
2
The desirability of CSR communication versus greenhushing in the hospitality industry : the customers’ perspective
Ettinger, Andrea
;
Grabner-Kräuter, Sonja
;
Okazaki, Shintaro
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 618-638
Persistent link: https://www.econbiz.de/10012492347
Saved in:
3
Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Bitter, Sofie
;
Grabner-Kräuter, Sonja
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011666804
Saved in:
4
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
5
Building consumer trust in online markets
Grabner-Kräuter, Sonja
- In:
Business ethics and the electronic economy
,
(pp. 223-236)
.
2011
Persistent link: https://www.econbiz.de/10009012749
Saved in:
6
CRM : Grundlagen und Erfolgsfaktoren
Grabner-Kräuter, Sonja
;
Schwarz-Musch, Alexander
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 177-195)
.
2009
Persistent link: https://www.econbiz.de/10003786560
Saved in:
7
Building consumer trust in online markets
Grabner-Kräuter, Sonja
- In:
Business ethics and the electronic economy : with 4 tables
,
(pp. 223 - 236)
.
2004
Persistent link: https://www.econbiz.de/10014554998
Saved in:
8
Erfolgspotenziale der Online-Personalisierung im Distributionsmanagement
Grabner-Kräuter, Sonja
;
Schwarz-Musch, Alexander
- In:
Marktstrategische Veränderungen in der …
,
(pp. 383-395)
.
2003
Persistent link: https://www.econbiz.de/10001793636
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->