Langen, Nina; Grebitus, Carola; Hartmann, Monika - International European Forum on Innovation and System … - 2010
purchase leads to target‐oriented donations regarding a designated cause – promoted on the product by label. However, research … ‘cause’ by the respective organization. If the gap between the sum consumers assume to be contributed and the amount really … contributing to the ‘cause’ by purchasing the respective product and (2) whether this information is of relevance for the consumer …