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~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Deutschland"
~subject:"Firm performance"
~subject:"Management-Informationssystem"
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Search: subject:"Beziehungsmarketing"
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Deutschland
Firm performance
Management-Informationssystem
Beziehungsmarketing
102
Relationship marketing
102
Consumer behaviour
26
Konsumentenverhalten
26
Einzelhandel
16
Retail trade
16
Theorie
13
Theory
13
Customer satisfaction
11
Kundenzufriedenheit
11
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Lieferantenmanagement
9
Supplier relationship management
9
B-to-B-Marketing
7
Business-to-business marketing
7
Forecasting model
7
Germany
7
Internet marketing
7
Kundenanalyse
7
Online-Marketing
7
Prognoseverfahren
7
Customer analysis
6
Management information system
6
USA
6
United States
6
Customer integration
5
Data Mining
5
Data mining
5
Electronic Commerce
5
Kundenintegration
5
Kundenmanagement
5
Market segmentation
5
Marktsegmentierung
5
Social Web
5
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German
9
English
9
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Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Homburg, Christian
36
Bruhn, Manfred
35
Huber, Frank
31
Bauer, Hans H.
24
Wiedmann, Klaus-Peter
18
Herrmann, Andreas
17
Swoboda, Bernhard
13
Spiller, Achim
12
Ahlert, Dieter
11
Foscht, Thomas
11
Günter, Bernd
11
Meffert, Heribert
11
Helm, Sabrina
10
Piller, Frank T.
10
Reichwald, Ralf
10
Stock-Homburg, Ruth
10
Wangenheim, Florian von
10
Albers, Sönke
9
Benkenstein, Martin
9
Helmke, Stefan
9
Hilbert, Andreas
9
Töpfer, Armin
9
Diller, Hermann
8
Helmig, Bernd
8
Hennigs, Nadine
8
Hinterhuber, Hans H.
8
Meyer, Anton
8
Schramm-Klein, Hanna
8
Stauss, Bernd
8
Tscheulin, Dieter K.
8
Walsh, Gianfranco
8
Bayón, Tomás
7
Dietrich, Martin
7
Ernst, Holger
7
Fürst, Andreas
7
Gedenk, Karen
7
Hennig-Thurau, Thorsten
7
Kenning, Peter
7
Kumar, V.
7
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Verein Deutscher Ingenieure
1
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Journal of business economics : JBE
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Betriebswirtschaftliche Studien
1
Decision support systems : DSS ; the international journal
1
European journal of operational research : EJOR
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
VDI-Studie
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
18
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1
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10
of
18
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date (oldest first)
1
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
2
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
3
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
4
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Krafft, Manfred
;
Götz, Oliver
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 213-246)
.
2011
Persistent link: https://www.econbiz.de/10008857601
Saved in:
5
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
6
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
7
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
8
Improving customer complaint management by automatic email classification using linguistic style features as predictors
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10003670799
Saved in:
9
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Information & management : the internat. journal of …
45
(
2008
)
3
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003722273
Saved in:
10
Kundenbindung und Kundenwert
Krafft, Manfred
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003439623
Saved in:
1
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