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~person:"Grewal, Dhruv"
~person:"Kreutzer, Ralf T."
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Search: "Customer relationship management"
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Beziehungsmarketing
34
Relationship marketing
34
Consumer behaviour
15
Konsumentenverhalten
15
Einzelhandel
13
Retail trade
13
Internet marketing
6
Online-Marketing
6
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Service quality
4
Supplier relationship management
4
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3
Business-to-business marketing
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Deutschland
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Direct marketing
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Direktmarketing
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Ladengestaltung
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Meta-Analyse
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Online retailing
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Online-Handel
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Salespeople
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Social Web
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Social web
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Store design
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Verkaufspersonal
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Beschwerdemanagement
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Complaint management
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Customer acquisition
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Customer service
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English
26
German
9
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Grewal, Dhruv
Kreutzer, Ralf T.
Bruhn, Manfred
74
Homburg, Christian
65
Kumar, V.
58
Han, Heesup
52
Hollebeek, Linda D.
43
Verhoef, Peter C.
40
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
33
Krafft, Manfred
30
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
28
Evanschitzky, Heiner
27
Stauss, Bernd
27
Thaichon, Park
27
Töpfer, Armin
26
Walsh, Gianfranco
26
Georgi, Dominik
25
Quach, Sara
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Wilde, Klaus D.
24
Bang, Nguyen
23
Ruyter, Ko de
23
Stock-Homburg, Ruth
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Meyer, Anton
21
Neslin, Scott A.
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
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Journal of retailing
8
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Customer relationship management in electronic markets
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service research : JSR
1
Lehrbuch
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
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ECONIS (ZBW)
35
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31
Do satisfied customers buy more? : Report No. 05-114
Seiders, Kathleen
;
Voss, Glenn B.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 85-106
Persistent link: https://www.econbiz.de/10003201755
Saved in:
32
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
33
Kundenclubs & more : innovative Konzepte zur Kundenbindung
Hartmann, Wolfgang
;
Kreutzer, Ralf T.
;
Kuhfuß, Holger
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002019078
Saved in:
34
Der "gläserne Kunde" als Leitidee eines Marketing in Verantwortung?
Kreutzer, Ralf T.
- In:
Management mit Vision und Verantwortung : eine …
,
(pp. 549-572)
.
2004
Persistent link: https://www.econbiz.de/10002606147
Saved in:
35
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
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