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~person:"Grewal, Dhruv"
~person:"Park, Jungkun"
~person:"Wu, Luorong"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Emotion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
Dienstleistungsqualität
Emotion
Service quality
Konsumentenverhalten
132
Beziehungsmarketing
31
Relationship marketing
31
Einzelhandel
26
Retail trade
26
Customer satisfaction
24
Kundenzufriedenheit
24
Internet marketing
18
Markenführung
18
Online-Marketing
18
Brand image
15
Markenimage
15
Online retailing
15
Online-Handel
15
Social Web
13
Social web
13
USA
12
United States
12
Viral marketing
11
Virales Marketing
11
Ladengestaltung
9
Preismanagement
9
Pricing strategy
9
Store design
9
Confidence
8
Experiment
8
Vertrauen
8
Advertising effects
7
Luxury goods
7
Luxusgüter
7
Werbewirkung
7
Brand
6
Gastronomie
6
Markenartikel
6
Restaurant industry
6
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87
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2
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Article
129
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3
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Article in journal
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Aufsatz in Zeitschrift
132
Aufsatz im Buch
4
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4
Collection of articles of several authors
3
Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Arbeitspapier
2
Aufsatzsammlung
2
Working Paper
2
Hochschulschrift
1
Thesis
1
research-article
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Language
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English
132
Author
All
Grewal, Dhruv
Park, Jungkun
Wu, Luorong
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Rana, Nripendra P.
35
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Journal of retailing and consumer services
17
International journal of hospitality management
13
Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
7
Journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing research
5
MSI reports : working paper series
4
Psychology & marketing
4
International journal of contemporary hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The Cornell hospitality quarterly
3
International journal of retail and distribution management
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of service management
2
Journal of travel and tourism marketing
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Cornell hospitality quarterly : CQ
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
International marketing review
1
Journal of air transport management
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of service research : JSR
1
Review of marketing research
1
Service business
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
The service industries journal
1
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ECONIS (ZBW)
132
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1
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
4
Trust the facts : the impact of reviews' written style and subject-focus on peer-to-peer accommodation consumption
Shin, Hhye Won
;
Fan, Alei
;
Wu, Luorong
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 249-276
Persistent link: https://www.econbiz.de/10014633470
Saved in:
5
How inspiring! : the impact of repurposed design on customer inspiration and repurchase intention
Wu, Luorong
;
Fan, Alei
;
Wang, Peihao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014633668
Saved in:
6
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
7
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
8
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
9
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
10
Young people share, but do so differently : an empirical comparison of peer-to-peer accommodation consumption between millennials and Generation Z
Fan, Alei
;
Shin, Hhye Won
;
Shi, Jieyu (Jade)
;
Wu, Luorong
- In:
The Cornell hospitality quarterly
64
(
2023
)
3
,
pp. 322-337
Persistent link: https://www.econbiz.de/10014312200
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