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~person:"Grewal, Dhruv"
~person:"Rita, Paulo"
~person:"Wieseke, Jan"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: "Customer relationship management"
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Social web
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
28
Konsumentenverhalten
28
Customer satisfaction
16
Kundenzufriedenheit
16
Einzelhandel
13
Retail trade
13
Salespeople
13
Verkaufspersonal
13
Internet marketing
10
Online-Marketing
10
Social Web
9
Dienstleistungsqualität
8
Service quality
8
Selling
6
Verkauf
6
B-to-B-Marketing
5
Brand management
5
Business-to-business marketing
5
Markenführung
5
Brand
4
Brand image
4
Dienstleistungssektor
4
Lieferantenmanagement
4
Markenartikel
4
Markenimage
4
Online retailing
4
Online-Handel
4
Service industry
4
Supplier relationship management
4
Viral marketing
4
Virales Marketing
4
customer satisfaction
4
Beschwerdemanagement
3
Brand loyalty
3
Complaint management
3
Customer integration
3
Customer service
3
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Article
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Article in journal
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9
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English
9
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Grewal, Dhruv
Rita, Paulo
Wieseke, Jan
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
9
Itani, Omar S.
9
Ahuja, Vandana
7
Hajli, Nick
7
Kamboj, Shampy
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Veloutsou, Cleopatra
6
Alavi, Shirin
5
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Soutar, Geoffrey N.
5
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Chaker, Nawar N.
4
Filieri, Raffaele
4
Gensler, Sonja
4
Grégoire, Yany
4
Haenlein, Michael
4
Haverila, Kai
4
Kalra, Ashish
4
Kim, Juran
4
Ko, Eunju
4
Luoma-aho, Vilma
4
Malthouse, Edward C.
4
McLaughlin, Caitlin
4
Medury, Yajulu
4
Muhammad Anshari
4
Perdue, Richard R.
4
Popp, Bastian
4
Rahman, Mohammad M.
4
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Published in...
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Journal of promotion management : innovations in planning and applied research
2
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
3
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
4
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
9
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
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