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~person:"Grewal, Dhruv"
~person:"Smith, Alan D."
~person:"Wieseke, Jan"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Online-Marketing
Beziehungsmarketing
75
Relationship marketing
75
Consumer behaviour
29
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29
Einzelhandel
17
Retail trade
17
USA
16
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Grewal, Dhruv
Smith, Alan D.
Wieseke, Jan
Harrigan, Paul
11
Rahman, Zillur
7
Hollebeek, Linda D.
6
Karjaluoto, Heikki
6
Loureiro, Sandra Maria Correia
6
Rita, Paulo
6
Ahuja, Vandana
5
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5
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5
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5
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4
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4
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4
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4
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4
Kannan, P. K.
4
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4
Kim, Juran
4
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4
Ko, Eunju
4
Luoma-aho, Vilma
4
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4
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Bonilla Quijada, María del Rocío
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Journal of the Academy of Marketing Science
2
International journal of business information systems : IJBIS
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing
1
Journal of marketing research
1
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ECONIS (ZBW)
6
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Search engine marketing and
customer
relationship
management
within a social media environment
Smith, Alan D.
- In:
International journal of business information systems : …
22
(
2016
)
2
,
pp. 181-210
Persistent link: https://www.econbiz.de/10011610178
Saved in:
4
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
5
Ethical and managerial aspects of social network advertisement
Smith, Alan D.
;
Offodile, O. Felix
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 28-51
Persistent link: https://www.econbiz.de/10011591109
Saved in:
6
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
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