Ethical and managerial aspects of social network advertisement
Year of publication: |
October-December 2016
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Authors: | Smith, Alan D. ; Offodile, O. Felix |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 14.2016, 4, p. 28-51
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Subject: | Consumer Behavior | Customer Relationship Management (CRM) | 'Like' Function | Social Media | Uses and Gratification Theory | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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