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~person:"Grewal, Dhruv"
~subject:"Experiment"
~subject:"Online-Handel"
~subject:"Shopping center"
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Ladengestaltung
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Store design
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Grewal, Dhruv
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Campo, Katia
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Fundamentals of marketing research ; Vol. 3
1
Journal of retailing
1
Review of marketing research
1
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ECONIS (ZBW)
3
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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
2
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
3
An experimental approach to making retail store environmental decisions
Baker, Julie
;
Levy, Michael
;
Grewal, Dhruv
-
2007
Persistent link: https://www.econbiz.de/10003540228
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