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~person:"Grewal, Dhruv"
~subject:"Internet marketing"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Consumer behaviour
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Einzelhandel
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Retail trade
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15
Relationship marketing
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Grewal, Dhruv
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Hollebeek, Linda D.
10
Pauwels, Koen
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Rita, Paulo
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Urban, Glen L.
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Akram, Umair
9
Jerath, Kinshuk
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Usman, Osly
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Wilbur, Kenneth C.
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8
Kannan, P. K.
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Loureiro, Sandra Maria Correia
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Okumus, Fevzi
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Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
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Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
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Choi, Yung Kyun
7
Dens, Nathalie
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Labrecque, Lauren I.
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Lambrecht, Anja
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Mattila, Anna S.
7
Michaelidou, Nina
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Pelsmacker, Patrick de
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Rahman, Zillur
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Schivinski, Bruno
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Journal of retailing
2
Journal of the Academy of Marketing Science
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing research
1
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ECONIS (ZBW)
7
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1
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
2
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
3
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
4
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
5
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
6
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
7
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
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