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~person:"Groening, Christopher"
~type:"article"
~type_genre:"Article in journal"
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Search: "Yalçin, Atakan"
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Customer satisfaction
2
Firm value
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Immaterielle Güter
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Intangible goods
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Kundenzufriedenheit
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Unternehmenswert
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Groening, Christopher
Yalçın, Atakan
11
Keiningham, Timothy
3
Aksoy, Lerzan
2
Cooil, Bruce
2
Gökçen, Umut
2
Akcay, Yalcin
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Cornett, Marcia Millon
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De Giorgi, Enrico
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Erşahin, Nuri
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Jacquier, Eric
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Larivière, Bart
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Lerzan, Aksoy
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Mithas, Sunil
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Morgeson, Forrest V., III.
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Tehranian, Hassan
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
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ECONIS (ZBW)
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Does customer satisfaction lead to an increased firm value?
Lerzan, Aksoy
;
Cooil, Bruce
;
Groening, Christopher
; …
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003902466
Saved in:
2
The long-term stock market valuation of customer satisfaction
Aksoy, Lerzan
;
Cooil, Bruce
;
Groening, Christopher
; …
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 105-122
Persistent link: https://www.econbiz.de/10003747973
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