Does customer satisfaction lead to an increased firm value?
Year of publication: |
2009
|
---|---|
Authors: | Lerzan, Aksoy ; Cooil, Bruce ; Groening, Christopher ; Keiningham, Timothy ; Yalçın, Atakan |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - 2009, 2, p. 8-15
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Portfolio-Management | Portfolio selection | Immaterielle Güter | Intangible goods | Unternehmenswert | Firm value |
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