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~person:"Grohs, Reinhard"
~person:"Quester, Pascale"
~subject:"Werbewirkung"
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Werbewirkung
Sponsoring
18
Sponsorship
17
Brand image
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
8
Sport
8
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8
Sportmarketing
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Grohs, Reinhard
Quester, Pascale
Woisetschläger, David
8
Marwitz, Christian
6
Nufer, Gerd
6
Breuer, Christoph
5
Mazodier, Marc
5
Backhaus, Christof
4
Boerman, Sophie C.
4
Carrillat, François A.
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Dreisbach, Jan
4
Dudzik, Thade
4
Rumpf, Christopher
4
Astous, Alain d'
3
Evans, Nathaniel J.
3
Gröppel-Klein, Andrea
3
Huh, Jisu
3
Leng, Ho Keat
3
Nitschke, Axel
3
Reijmersdal, Eva A. van
3
Alexandris, Kostas
2
Chandon, Jean-Louis
2
Chatrath, Stefan
2
Chen, Li
2
Cianfrone, Beth A.
2
Dees, Windy
2
Deitz, George D.
2
Feng, Yang
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Flöter, Thomas
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Herrmann, Jean-Luc
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Huber, Frank
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Hudders, Liselot
2
Kacha, Mathieu
2
Kwak, Dae Hee
2
Lacey, Russell
2
McDaniel, Stephen R.
2
Neijens, Peter C.
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Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising
Mazodier, Marc
;
Quester, Pascale
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 33-34
Persistent link: https://www.econbiz.de/10010370715
Saved in:
3
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
4
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
5
Emotions and sponsorship : a key to global effectiveness? ; a comparative study of Australia and France
Bal, Charles
;
Quester, Pascale
;
Plewa, Carolin
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003943900
Saved in:
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