Guercini, Simone; Milanesi, Matilde - In: International Marketing Review 34 (2017) 3, pp. 403-424
Purpose The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business … fashion companies. Design/methodology/approach The paper presents and discusses the data collected during a five-year case … contributes to the international business theory and practice. It also expands research on luxury fashion defining an …