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~person:"Gummerus, Johanna"
~person:"Gupta, Sumeet"
~subject:"Beyond offering value propositions"
~subject:"Dienstleistungsmarketing"
~subject:"Value proposition"
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Beyond offering value propositions
Dienstleistungsmarketing
Value proposition
Service-Dominant Logic
5
Service-dominant logic
5
Betriebliche Wertschöpfung
4
Marketing theory
4
Marketingtheorie
4
Value creation
4
Customer integration
3
Customer value
3
Kundenintegration
3
Kundenwert
3
Beziehungsmarketing
2
Dienstleistung
2
Relationship marketing
2
Services
2
Value co-creation
2
Betriebsvermögen
1
Business model
1
Consumer behaviour
1
Consumers
1
Corporate assets
1
Customer centricity
1
Forecasting model
1
Full-scene smart service
1
Geschäftsmodell
1
Immaterielle Werte
1
Innovation
1
Intangible assets
1
Konsumentenverhalten
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Prognoseverfahren
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Reinenting marketing
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Resource integration
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Service innovation
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Service logic
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Services marketing
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Value capture
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Gummerus, Johanna
Gupta, Sumeet
Vargo, Stephen L.
8
Lusch, Robert F.
7
Edvardsson, Bo
6
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Furrer, Olivier
3
Grönroos, Christian
3
Skålén, Per
3
Alexander Joseph Ibnu Wibowo
2
Barile, Sergio
2
Chathoth, Prakash K.
2
Firth, Robert
2
Harrington, Robert J.
2
Hughes, Tim
2
Mason, Chris
2
Ng, Gloria
2
Tsiotsou, Rodoula H.
2
Aarikka-Stenroos, Leena
1
Abela, Andrew V.
1
Albinsson, Pia A.
1
Alford, John
1
Amelia, Novi
1
Ang, Chinhui
1
Anker, Thomas Boysen
1
Arnould, Eric J.
1
Athanasula-Reppa, Anastasia
1
Bacile, Todd J.
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Baek, Wooyeul
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Balaraman, Pravin
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Ballantyne, David
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Barrios, Andrés
1
Barrutia, José M.
1
Bateman, Nicola
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Berndt, Adele
1
Bhanja, Nivedita
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
3
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How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
2
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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