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~person:"Gupta, Alok"
~person:"Nyadzayo, Munyaradzi W."
~subject:"E-commerce"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: subject_exact:"Business-to-business relationship"
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E-commerce
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Gupta, Alok
Nyadzayo, Munyaradzi W.
Christodoulides, George
7
Brown, Brian P.
4
Keränen, Joona
4
Swani, Kunal
4
Casidy, Riza
3
Corsaro, Daniela
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Dash, Satyabhusan
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Kowalkowski, Christian
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O'Cass, Aron
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Anees-ur-Rehman, Muhammad
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems research : ISR
1
Journal of business research : JBR
1
Management information systems : mis quarterly
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
2
Buyers' strategic behavior in B2B multichannel auction markets : when an online posted price channel is incorporated into a Dutch auction system
Truong, May
;
Gupta, Alok
;
Ketter, Wolfgang
;
Heck, Eric van
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1344-1367
Persistent link: https://www.econbiz.de/10014321822
Saved in:
3
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
4
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
5
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
6
Exploring bidder heterogeneity in multichannel sequential B2B auctions
Lu, Yixin
;
Gupta, Alok
;
Heck, Eric van
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 645-662
Persistent link: https://www.econbiz.de/10011551078
Saved in:
7
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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