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~person:"Gupta, Sunil"
~person:"Kurtz, David L."
~person:"McCarthy, Edmund Jerome"
~subject:"Innovation management"
~subject:"United States"
~type:"book"
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Search: subject_exact:"Marketingmanagement"
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Innovation management
United States
Marketingmanagement
29
Marketing management
28
Marketing
12
USA
10
International marketing
9
Internationales Marketing
9
Marketing theory
9
Marketingtheorie
9
Theorie
8
Theory
8
Beziehungsmarketing
5
Relationship marketing
5
Absatz
4
Customer value
4
Kundenwert
4
2001-2005
2
Absatzpolitik
2
Auction
2
Auktion
2
Betriebliche Wertschöpfung
2
Consumer behaviour
2
Distribution costs
2
Dynamic programming
2
Dynamische Optimierung
2
Econometric model
2
Hand- und Lehrbücher, Nachschlagewerke
2
Konsumentenverhalten
2
Network economics
2
Netzwerkökonomik
2
Pharmaceutical industry
2
Pharmaindustrie
2
Strategische Planung
2
Value creation
2
Vereinigte Staaten
2
Vertriebskosten
2
Viral marketing
2
Virales Marketing
2
Welt
2
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English
10
Author
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Gupta, Sunil
Kurtz, David L.
McCarthy, Edmund Jerome
Kotler, Philip
15
Hawkins, Del I.
8
Kaiser, Harry M.
8
Mothersbaugh, David L.
6
Perreault, William D.
6
Pfeffermann, Nicole
6
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Brem, Alexander
4
Hartley, Robert F.
4
Herstatt, Cornelius
4
Keller, Kevin Lane
4
Lamb, Charles W.
4
Anderson, Kym
3
Boone, Louis E.
3
Cannon, Joseph P.
3
Damania, Richard
3
Duncan, Delbert J.
3
Gatignon, Hubert A.
3
Jackson, Lee Ann
3
Korzenny, Betty Ann
3
Korzenny, Felipe
3
Newman, Bruce I.
3
Olson, Jerry C.
3
Peter, Jerome Paul
3
Rajagopal
3
Walters, David
3
Wilson, R. M. S.
3
Allen, Myria
2
Antwerpes, Sarah
2
Aumayr, Klaus J.
2
Baker, Michael J.
2
Bauer, Hans H.
2
Beckman, Theodore N.
2
Behl, Ramesh
2
Bolt, Gordon John
2
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Working papers / Harvard Business School, Division of Research
2
Working papers / Business economic series / Department of Business Administration
1
Working papers / Department of Economics, Universidad Carlos III de Madrid
1
Source
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ECONIS (ZBW)
10
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1
The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
Saved in:
2
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
Saved in:
3
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
4
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
6
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
7
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
8
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
9
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
10
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
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