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~person:"Gupta, Suraksha"
~person:"Merrilees, Bill"
~person:"Rindell, Anne"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Brand management
91
Markenführung
91
Brand image
36
Markenimage
36
Consumer behaviour
29
Konsumentenverhalten
29
Brand
23
Markenartikel
23
Brand architecture
19
Markenarchitektur
19
Corporate reputation
18
Beziehungsmarketing
12
Relationship marketing
12
Marketing management
11
Marketingmanagement
11
Corporate Social Responsibility
7
Corporate social responsibility
7
Customer integration
6
Einzelhandel
6
Kundenintegration
6
Luxury goods
6
Luxusgüter
6
Retail trade
6
Corporate culture
5
Firm performance
5
KMU
5
SME
5
Unternehmenserfolg
5
Unternehmenskultur
5
Australia
4
Australien
4
Business ethics
4
Cultural heritage
4
Customer satisfaction
4
Führungsstil
4
Globalization
4
Internet marketing
4
Kulturgüter
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Kundenzufriedenheit
4
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Non-commercial literature
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English
18
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Gupta, Suraksha
Merrilees, Bill
Rindell, Anne
Sharifah Faridah Syed Alwi
Balmer, John M. T.
22
Melewar, T. C.
19
Foroudi, Pantea
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Dennis, Charles
5
Ind, Nicholas
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Abimbola, Temi
4
Abratt, Russell
4
Chen, Weifeng
4
Fiedler, Lars
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Hermann, Steffen
3
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International studies of management and organization
4
The journal of brand management : an international journal
4
Meddelanden från Svenska Handelshögskolan
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of organizational change management
1
Journal of world business : JWB
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
18
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18
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
4
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
5
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
6
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
7
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
8
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
9
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
10
Value of image in service
Strandvik, Tore
;
Rindell, Anne
-
2010
Persistent link: https://www.econbiz.de/10003969112
Saved in:
1
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