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~person:"Gupta, Suraksha"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
~subject:"KMU"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
KMU
Brand management
78
Markenführung
78
Brand image
29
Markenimage
29
Consumer behaviour
22
Konsumentenverhalten
22
Brand
21
Markenartikel
21
Brand architecture
16
Markenarchitektur
16
Corporate reputation
13
Beziehungsmarketing
12
Relationship marketing
12
Marketing management
10
Marketingmanagement
10
Corporate Social Responsibility
6
Corporate social responsibility
6
Einzelhandel
6
Retail trade
6
Corporate culture
5
Customer integration
5
Firm performance
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
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SME
5
Unternehmenserfolg
5
Unternehmenskultur
5
Australia
4
Australien
4
Customer satisfaction
4
Führungsstil
4
Globalization
4
Internet marketing
4
Kundenzufriedenheit
4
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4
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4
USA
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17
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Gupta, Suraksha
Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
22
Melewar, T. C.
19
Tomczak, Torsten
12
Foroudi, Pantea
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Laukkanen, Tommi
8
Baumgarth, Carsten
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Kernstock, Joachim
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Abimbola, Temi
5
Dennis, Charles
5
Hirvonen, Saku
5
Ind, Nicholas
5
Miller, Dale
5
Odoom, Raphael
5
Otubanjo, Olutayo
5
Reijonen, Helen
5
Rindell, Anne
5
Abratt, Russell
4
Chen, Weifeng
4
Fiedler, Lars
4
Keller, Kevin Lane
4
Kick, Markus
4
Koporcic, Nikolina
4
Langner, Tobias
4
Podnar, Klement
4
Renton, Michelle
4
Schmidt, Holger J.
4
Trost, Armin
4
Vallaster, Christine
4
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International studies of management and organization
4
Qualitative market research : an international journal
3
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Journal of world business : JWB
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
6
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
7
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
8
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
9
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
10
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
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