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~person:"Gupta, Suraksha"
~person:"Zenker, Sebastian"
~subject:"Place marketing"
~type:"article"
~type:"book"
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Gupta, Suraksha
Zenker, Sebastian
Bang, Nguyen
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Melewar, T. C.
4
Stylidis, Dimitrios
4
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Journal of business research : JBR
2
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
3
Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian
;
Braun, Erik
;
Petersen, Sibylle
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
Saved in:
4
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
5
Measuring brand image effects of flagship projects for place brands : the case of Hamburg
Zenker, Sebastian
;
Beckmann, Suzanne C.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 642-655
Persistent link: https://www.econbiz.de/10010197491
Saved in:
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