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~person:"Gupta, Suraksha"
~subject:"Brand"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Gupta, Suraksha
Ko, Eunju
13
Laroche, Michel
7
Shukla, Paurav
5
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Kim, Juran
4
Kim, Kyung Hoon
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Melewar, T. C.
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Phau, Ian
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Salo, Jari
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Sharma, Piyush
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Sivakumar, K.
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Valette-Florence, Pierre
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Augusto, Mário Gomes
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Baker, Thomas L.
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Calantone, Roger J.
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Davvetas, Vasileios
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Donthu, Naveen
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Dwivedi, Yogesh Kumar
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Gerrath, Maximilian H. E. E.
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Gierl, Heribert
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Grohs, Reinhard
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Guzman, Francisco
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Kim, Sang Jin
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Koll, Oliver
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Krishen, Anjala S.
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Lim, Weng Marc
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Madhavaram, Sreedhar
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Mandler, Timo
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Megehee, Carol M.
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Merchant, Altaf
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Michel, Géraldine
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Journal of business research : JBR
5
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1
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
2
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
3
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
4
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
5
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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