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~person:"Gupta, Suraksha"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing management
7
Marketingmanagement
7
Brand management
4
Beziehungsmarketing
2
Emerging economies
2
Innovation management
2
Relationship marketing
2
Schwellenländer
2
Brand
1
Brand competitiveness
1
Brand differentiation
1
Brand image
1
Brand performance
1
Brand value
1
Branding
1
China
1
Co-design
1
Commitment
1
Communication
1
Communications
1
Competencies
1
Competition
1
Competitive strategy
1
Confidence
1
Consumer behaviour
1
Corporate culture
1
Corporate logo
1
Corporate reputation
1
Customer integration
1
Design innovation
1
Dienstleistungssektor
1
Digital technology
1
Digitalisierung
1
Digitization
1
E-commerce
1
E-mass customization
1
Electronic Commerce
1
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Article
7
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Article in journal
Fallstudiensammlung
Graue Literatur
Mehrbändiges Werk
Sammelwerk
Aufsatz in Zeitschrift
7
Language
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English
7
Author
All
Gupta, Suraksha
Bruhn, Manfred
25
Meffert, Heribert
24
Sheth, Jagdish N.
21
Bauer, Hans H.
20
Melewar, T. C.
17
Albers, Sönke
16
Homburg, Christian
16
Pepels, Werner
15
Wiedmann, Klaus-Peter
14
Kleinaltenkamp, Michael
13
Kitchen, Philip J.
12
O'Cass, Aron
12
Franses, Philip Hans
11
Herrmann, Andreas
11
Tadajewski, Mark
11
Vrontis, Demetris
11
Balmer, John M. T.
10
Diller, Hermann
10
Laukkanen, Tommi
10
Foroudi, Pantea
9
Gierl, Heribert
9
Hunt, Shelby D.
9
Fritz, Wolfgang
8
Hanssens, Dominique M.
8
Hippner, Hajo
8
Hruschka, Harald
8
Layton, Roger A.
8
Varadarajan, Rajan
8
Ahlert, Dieter
7
Belz, Christian
7
Esch, Franz-Rudolf
7
Helm, Roland
7
Huber, Frank
7
Hultink, Erik J.
7
Jenner, Thomas
7
Ko, Eunju
7
Krafft, Manfred
7
Kumar, V.
7
Leeflang, Peter
7
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Journal of business research : JBR
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International studies of management and organization
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
7
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1
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
2
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
3
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
4
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
7
Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
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