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~person:"Gustafsson, Anders"
~person:"Mattila, Anna S."
~person:"Verma, Rohit"
~subject:"Theory"
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Search: "Journal of service management"
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Journal of service management
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ECONIS (ZBW)
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The role of coordinated marketing-operations strategy in services : implications for managerial decisions and execution
Dixon, Michael
;
Karniouchina, Ekaterina V.
;
Rhee, Bo van der
- In:
Journal of service management
25
(
2014
)
2
,
pp. 275-294
Persistent link: https://www.econbiz.de/10010343465
Saved in:
2
Signaling eco-certification : implications for service coproduction and resource efficiency
Zhang, Jie Jennifer
;
Joglekar, Nitin
;
Verma, Rohit
- In:
Journal of service management
25
(
2014
)
4
,
pp. 494-511
Persistent link: https://www.econbiz.de/10010405216
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